ASDA Marketing

I took this snapshot in ASDA today of this till shop divider advertising the ASDA Price Guarantee App we built for ASDA/Walmart.


Not only is it great to see the app we built out in the real world. But to see a client proactively advertising their product in imaginative ways is fantastic. It reminded me how important marketing is. I guess ASDA have some advantages as they are a huge company.

Here’s some interesting trend info on how the ASDA app has progressed

Over the period 28 feb 2011 to 30 May 2011 ASDA has had

78,510 sales downloads

349,950 upgrade downloads

273 reviews averaging out to 3 stars.